Explore the Physical & Digital Worlds with Tonic.xyz’s Generative Art Collections

• Former Gagosian Head of Digital, Susannah Maybank, is building Tonic.xyz, a non-fungible token (NFT) gallery focused on curating generative art collections.
• The first collection on Tonic, from artist Jaime Derringer, will launch Jan. 31 and will seek to onboard the fine art world to the Web3 space by merging the physical and digital worlds.
• Generative art has had its moment in a chilling crypto winter, where artists such as Tyler Hobbs and Erick Calderon have produced successful collections on generative art platform Art Blocks.

Susannah Maybank, the former head of digital at the globally renowned Gagosian Gallery, is leveraging her experiences in the art world to build a Web3 gallery. The gallery, called Tonic.xyz, is a non-fungible token (NFT) gallery focused on curating generative art collections by providing artists the infrastructure to mint their code on-chain. Maybank co-founded Tonic with Mariam Naficy, founder of online design marketplace Minted.

Generative art has recently become a popular form of expression in the digital world, with artists such as Tyler Hobbs and Erick Calderon having produced successful collections on generative art platform Art Blocks. Maybank told CoinDesk that not only does generative art provide artists an ongoing relationship with collectors, but the code allows artists to create a narrative expressed over a larger collection.

The first collection on Tonic will launch Jan. 31 and feature a generative art collection from Jaime Derringer, artist and founder of publication Design Milk. This launch will also seek to onboard the fine art world to the Web3 space by merging the physical and digital worlds. With this, Tonic.xyz hopes to provide a platform for artists to engage with collectors in a meaningful way and help them mint their works on-chain.

In addition to providing access to generative art, Tonic.xyz also seeks to create a community of artists and collectors who can share their works and experiences. Maybank hopes that the launch of the gallery will help introduce art enthusiasts to the world of Web3 and help them understand the benefits of connecting the physical and digital worlds.

Tonic.xyz is set to launch Jan. 31 and will provide an opportunity to explore the merging of the physical and digital worlds through generative art collections. With the launch, Tonic.xyz hopes to provide a platform for artists to engage with collectors in a meaningful way and help them mint their works on-chain.