Generative Art Gets a Boost with Tonic.xyz

Bullet Points
• Former Head of Digital at Gagosian Gallery, Susannah Maybank, is building Tonic.xyz, a non-fungible token (NFT) gallery focused on curating generative art collections.
• The first collection on Tonic will launch Jan. 31 and feature a generative art collection from Jaime Derringer, artist and founder of publication Design Milk.
• Generative art allows artists to create a narrative expressed over a larger collection and provides an ongoing relationship with collectors.

Susannah Maybank, the former head of digital at the globally renowned Gagosian Gallery, is taking her experiences in the art world to Web3. With her new venture, Maybank is building Tonic.xyz, a non-fungible token (NFT) gallery focused on curating generative art collections by providing artists the infrastructure to mint their code on-chain.

Maybank is launching Tonic with Mariam Naficy, founder of online design marketplace Minted. The first collection on Tonic will launch January 31 and feature a generative art collection from Jaime Derringer, artist and founder of publication Design Milk.

Generative art has had its moment in a chilling crypto winter, where artists such as Tyler Hobbs and Erick Calderon have produced successful collections on generative art platform Art Blocks. Maybank believes that generative art provides artists with an ongoing relationship with collectors, and the code allows them to create a narrative expressed over a larger collection.

According to Maybank, Tonic is aiming to bridge the physical world of art and the digital world by on-boarding the fine art world to the Web3 space. Tonic.xyz will help artists mint their works on-chain, and will also provide an avenue for collectors to purchase digital artworks with cryptocurrency.

Maybank hopes that Tonic will help make generative art more accessible to a wider audience. She believes that generative art is the perfect medium for this purpose as it allows for the creation of unique, digital objects that are easily transferable and can be displayed anywhere.

Tonic.xyz is an ambitious project that seeks to bring together the physical and digital worlds of art. The platform will provide artists with the infrastructure to mint their code on-chain, and will also give collectors the opportunity to purchase digital artworks with cryptocurrency. In doing so, Tonic.xyz will create a space where the two worlds of art can come together, and where generative art can be enjoyed by a wider audience.