• Susannah Maybank, former head of digital at Gagosian Gallery, is building Tonic.xyz, an NFT gallery focused on curating generative art collections
• The first collection on Tonic will launch Jan. 31 and feature a generative art collection from Jaime Derringer, artist and founder of Design Milk
• Generative art allows artists to create a narrative expressed over a larger collection and maintain an ongoing relationship with collectors
Susannah Maybank, the former head of digital at the renowned Gagosian Gallery, is taking her expertise in the fine art world to the Web3 space. Together with Mariam Naficy, founder of online design marketplace Minted, Maybank is building Tonic.xyz, a non-fungible token (NFT) gallery dedicated to curating generative art collections.
Tonic will provide artists with the infrastructure to mint their code on-chain, as well as onboard the fine art world to the Web3 space through merging the physical and digital worlds. The gallery’s first collection, launching on Jan. 31, will feature a generative art collection from Jaime Derringer, artist and founder of publication Design Milk.
Generative art has been popular in the crypto space, with artists such as Tyler Hobbs and Erick Calderon having produced successful collections on generative art platform Art Blocks. According to Maybank, generative art not only provides artists an ongoing relationship with collectors, but it also allows them to create a narrative expressed over a larger collection.
The Tonic.xyz team is working with many experienced blockchain developers, artists, and generative art creators to ensure the best user experience and the highest quality of content. The gallery will also host a series of virtual events and gatherings to bring together the community of digital art enthusiasts and create more opportunities for collaboration.
Maybank and Naficy are committed to creating a space where artists can easily monetize their digital artworks and foster a meaningful relationship with their collectors. With the launch of Tonic.xyz, they hope to bridge the physical and digital worlds by introducing the fine art world to Web3 and helping to further mainstream the use of blockchain technology in the art world.